Course Overview (English)
The SSCE WAEC/NECO Marketing curriculum from SS1 to SS3 is designed to introduce students to the principles, functions, and practices of marketing in both local and international contexts. It covers topics such as the meaning and importance of marketing, marketing concepts, consumer behaviour, market segmentation, marketing mix (product, price, place, and promotion), advertising, branding, and sales promotion. In SS1, students learn the basic concepts and roles of marketing. SS2 delves into consumer analysis and the marketing environment. SS3 focuses on strategic marketing practices and real-life applications in business. This course will help students to pass their WAEC/NECO Marketing exams.
Course Overview (Hausa)
Darasin Talla (Marketing) ta SSCE WAEC/NECO daga SS1 zuwa SS3 an tsara ta ne domin gabatar da ɗalibai ga ka’idoji, ayyuka, da hanyoyin gudanar da talla a cikin gida da kuma kasuwannin ƙetare. Tana rufe batutuwa kamar ma’anar da muhimmancin talla, ra’ayoyin talla, halayen masu siye, rabon kasuwa (market segmentation), haɗin sinadaran talla (kayayyaki, farashi, wuri, da talla), tallace-tallace, samfurin suna (branding), da ƙarfafa sayarwa (sales promotion). A SS1, ɗalibai suna koyo game da muhimman ra’ayoyi da rawar da talla ke takawa. SS2 na zurfafa cikin nazarin masu saye da yanayin kasuwa. SS3 na mai da hankali kan dabarun talla da amfani da su a ainihin rayuwar kasuwanci. Wannan kwas zai taimaka wa ɗalibai su wuce jarabawar su ta WAEC/NECO a fannin Talla.
Course Availability
The course is available for up to 16 weeks from date of purchase
Curriculum
- 4 Sections
- 27 Lessons
- 16 Weeks
- INTRODUCTION1
- SS1 Marketing Topics7
- 2.1SS1 Module 1: Introduction to Marketing10 Minutes
- 2.2SS1 Module 2: : Production Concept15 Minutes
- 2.3SS1 Module 3: : Functions of Marketing15 Minutes
- 2.4SS1 Module 4: : The Marketing Mix (4Ps)15 Minutes
- 2.5SS1 Module 5: Market17 Minutes
- 2.6SS1 Module 6.1: Marketing Environment11 Minutes
- 2.7SS1 Module 6.2: Macro Environment13 Minutes
- SS2 Marketing Topics9
- 3.1SS2 Module 1: Marketing Planning14 Minutes
- 3.2SS2 Module 2: (TBC)
- 3.3SS2 Module 3.1: Consumer Behaviour (1)15 Minutes
- 3.4SS2 Module 3.2: Consumer Behaviour (2)10 Minutes
- 3.5SS2 Module 3.3: Consumer Behaviour (3)14 Minutes
- 3.6SS2 Module 4.1: Branding, Packaging and Labelling (1)11 Minutes
- 3.7SS2 Module 4.2: Branding, Packaging and Labelling (2)13 Minutes
- 3.8SS2 Module 5: Product Life Cycle (PLC)16 Minutes
- 3.9SS2 Module 6: Pricing Strategies18 Minutes
- SS3 Marketing Topics10
- 4.1SS3 Module 1: Promotion15 Minutes
- 4.2SS3 Module 2.1: Meaning of Distribution Control (1)13 Minutes
- 4.3SS3 Module 2.2: Meaning of Distribution Control (2)7 Minutes
- 4.4SS3 Module 3: E-Marketing (Electronic Marketing)19 Minutes
- 4.5SS3 Module 4.1: Customer Relationship Management (CRM) – (1)10 Minutes
- 4.6SS3 Module 4.2: Customer Relationship Management (CRM) – (2)10 Minutes
- 4.7SS3 Module 5.1: Marketing Research (1)17 Minutes
- 4.8SS3 Module 5.2: Marketing Research (2)9 Minutes
- 4.9SS3 Module 6.1: Career Opportunities in Marketing (1)28 Minutes
- 4.10SS3 Module 6.2: Career Opportunities in Marketing (2)28 Minutes